The Federation of European Philatelic Associations (FEPA) has released a new report offering concrete strategies to help philatelic federations and societies across Europe strengthen their digital presence and help reverse the declining membership trends.

Based on six interactive Zoom sessions held in March 2025 with representatives from 26 FEPA member countries, the report—Effective Social Media Strategies for Philatelic Federations and Societies—highlights Facebook as the single most effective platform for engaging the key target audience.

“Philately is alive and well—but the way collectors connect has changed,” says Lars Engelbrecht, FEPA Director and author of the report. “With this report, we want to show federations and societies how to meet collectors where they already are: online.”

Key Recommendations for Philatelic Societies:

• Establish an active Facebook presence with regular posts, events, and visual stamp content.
• Engage with Facebook Groups to foster community and answer collector questions.
• Simplify membership processes with free trials, online sign-up, and easier payment options.
• Start a YouTube channel to share exhibitions, collector tips, and engaging short videos.

Key Recommendations for Philatelic Federations:

• Support local societies by producing professional content they can share.
• Coordinate efforts with a shared content calendar and ready-to-use templates.
• Partner with influencers to bring philately to new digital audiences.
• Offer training on social media tools and strategy.
• Maintain a central Facebook presence to unify national activities and resources.

The report encourages federations and societies to rethink what “membership” means in a digital age, exploring new models such as online memberships and sponsor-supported communities.

“This is not just about Facebook or TikTok,” Engelbrecht adds. “It’s about helping philately thrive by speaking the language of today’s collectors—whether they’re in local clubs or online groups.”

The full report is available at:
https://fepanews.com/wp-content/uploads/2025/04/FEPA-Social-Media-Strategies.pdf

For press inquiries, please contact:
Lars Engelbrecht
FEPA Director
lars.engelbrecht@helsager.dk